THETOPOZICEV

Planning at the profile level rather than per-placement avoids the usual accumulation problem. An anchor text strategy worth having sets a rough distribution across the whole programme, tracks what’s actually landed rather than what was requested, and allocates the scarce exact-match anchors to the placements where they’ll count most — trafficked, relevant pages rather than whichever vendor delivered first. Most teams discover their real distribution is far more commercial than intended.